Vendor Requirements

This event will be all about specialty cocktails to sample as well as an array of variety of desserts to sample and to purchase!!! Looking for all vendors that are in the DESSERT industry - we want YOU in the event! This is a great chance to display your creations and offer small bite size samples for the attendees to get a feel of what you are all about and of course we will want them to purchase at the show to take home and share! If you are in the dessert world, please sign up below!

Wineries, Cideries and Distillery Vendors

Wineries, Cideries and Distilleries will be intermixed with all the other vendor and no two of the same category will be side by side.

Submit proof of Liability Insurance & ABC License with application. Each business in this category will be responsible for obtaining a certificate of liability insurance listing the Cheers Festival and the Fredericksburg Expo Center as additionally insured.

Each company is to not serve anyone that appears under the influence or under age. Re-carding of such individuals to reconfirm legal drinking age is the responsibility of the participating winery staff personnel under ABC regulations. All attendees will be asked to show ID to obtain a wristband and drinking glass prior to entering the event. Wineries and breweries may sell wine & beer by the bottle(s) as well as selling by the glass.

Admission Fees for the guests of the event included unlimited tastings. Wineries/Cideries/Distilleries participating in the event agree to offer free tastings. Guests are not to be charged for extra tastings.

Handmade / Craft Vendors

All items in the Handmade / Crafter Vendor Category must be original works by the vendor themselves. No manufactured items accepted. Food Vendors that produce their own products are included in this category. Food Vendors are required to obtain the proper permits from the Health Department - 540-899-4142. Dessert Vendors/Foodies - you must provide samples to the attendees at no charge but you can sell your products for them to take home!

Submit one (1) photographs of your merchandise with application and at least a 50% deposit of the booth fee.

Photos may be used in event promotion.

Gift / Buy/ Direct Sale Vendors

Participants in the Buy / Sell / Direct Sale Vendor Category may sell manufactured crafts or resale gifts (non-handmade items).

Commercial Vendors (Limited Availability)

There will be a limited number of Commercial Vendors accepted.

Commercial Vendors include those that offer a service that is not a hand craft. Such are home improvement, Subscription Sign ups, etc.

For All Vendors

All applications will be reviewed before being accepted into the show. All applications require a 50% deposit of the booth fee. The remaining balance is due on or before October 4th, 2023 and credit card on file will be automatically charged.

Setup is scheduled for Friday, November 1st from 10:00 am – 5:00 pm . We will offer move in on Saturday morning from 8:00 am - 10:30 am. All Vendors needs to be ready by 10:30am. Show opens at 11am and goes until 4pm. There is absolutely no breaking down early. You must man your booth at all times.

Recap of Show Hours:

Saturday 11am - 4pm

Booth displays should be done in a professional manner and be inviting. Flat table top displays do not do well so try to do some elevations. Displays, materials and stored items must stay contained within the booth and may not block the aisles.

Displays must stay assembled and product must be available until the end of the show.

All vendors need to comply with State of Virginia tax laws available online at www.tax.virginia.gov & business owners are responsible for collecting and reporting of taxes. For State Tax filing, the Fredericksburg Expo Center is located in the City of Fredericksburg.

Tables, chairs & electric are NOT included in your booth space but you can order it from the Fredericksburg Expo Center directly. Exhibitor Forms will be sent to you at a later time.

If your application is not accepted, you will be notified via email. Your credit card will not be charged.

To view sample layout: coming soon!